You know that cliché light bulb that’s floating over the head of a cartoon character who just got a great idea? Well, sometimes the light is the idea. As big events continue coming back over the coming months, great ideas are going to be in high demand. At CTUS, we’ve been planning for exactly that, and it involves lots of light.
In June at Chicago’s McCormick Place, the American Society of Clinical Oncology (ASCO), the world’s leading professional organization for physicians and oncology professionals caring for people with cancer, held its annual trade event. CTUS provided booth technology for 18 of the stands at the event, including LED lighting. It was a big project, but the real story began before the first switch in the venue was flicked.
“As trade events come back, we’re finding ourselves faced with many of the same challenges that every other industry has to contend with at the moment, most notably supply-chain disruptions and labor shortages,” explains Matt Pearlman, who guides Business Development at CTUS’ Chicago office. “However, we were able to see a good deal of this coming, and we’ve been able to implement a number of strategies and tactics that have kept us and our customers on point and on schedule. It’s how we were able to support that many booths at the ASCO event.”